• The Fantasy Football SUPERDRAFT (www.FantasySuperdraft.com) is an event brand that was created to significantly enhance the fantasy draft experience, (arguably the most important day of the season), for the 20+ million fans that participate in fantasy football.
• SUPERDRAFT transforms each league’s draft into a multi-day celebration. It combines the excitement of fantasy football with unparalleled entertainment, including the SUPERDRAFT Draft Room, VIP Parties, Tailgate Concerts, poolside festivities and appearances by celebrity guests and fantasy experts.
• SUPERDRAFT is the only live event of its size, stature and notoriety that allows consumers to conduct their fantasy sports drafts, regardless of affiliation with a specific software service provider such as ESPN.com, CBSSports.com, Yahoo.com, etc.
• SUPERDRAFT uniquely marries fantasy sports with premiere entertainment and nightlife to be the ultimate weekend getaway experience for all to enjoy, not just fantasy football participants.
• The 2010 Fantasy Football SUPERDRAFT will take place August 26-28 in Las Vegas at the Palms Casino Resort. It will be the largest gathering of fantasy football fans in the country to kick off the fantasy football season.
• Fantasy Football SUPERDRAFT 2010 will be a weekend long series of events and will provide a spectacular atmosphere for consumers to live out their football fantasies against the backdrop of Las Vegas.

Event activities will focus on three major components:

• The SUPERDRAFT Ultimate Draft Room
• The SUPERDRAFT Tailgate Event / Concert
• SUPERDRAFT VIP Parties